MGHurston Creative Services

What is Viral Marketing? The buzzword, viral marketing, refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, ...

Outside of the commercial real estate realm I own and operate a very niche market PDF publishing company whose hosting provider, GoDaddy, recently provided me some free credits for Google AdWords and Facebook Ads. The credits consisted of $25 towards Google AdWords and $50 towards Facebook Ads. My first thought was that the amounts were so low, they couldn’t possibly provide any benefit, and since my PDF publishing hasn’t been ...