While I have seen the red circle with the line through it for “leave a complaint” your site really does promote sharing positive reviews so much that it’s rare for a bad review. The problem I have with this is that it doesn’t feel legitimate. I’m not saying anyone is making things up, I’m sure all of those people had great times at whatever place they visited. However, I think critical reviews can often be more beneficial than positive. For example I like how most Yelp reviews are not solid 5′s. There are a wide range of opinions on places. In addition I like the aspect that while someone may have hated a place because of one reason that reason may actually cause another person to visit. Obviously, your site allows people to tell their story and you can divulge this same information, mostly, but it’s a lot easier on other sites.

For example look at your “top complimenter” http://www.ecompliments.com/custom/myPosts.cfm?PostedBy_ProId=187 – While I don’t want to say she’s being dishonest I just can’t help but wish I had this type of luck that every place I visit would be 5 stars (though she does have ONE 3 star and about five 4 star places, but it’s in a sea of 5′s)

Besides that, your site has very few reviews on it when compared to Yelp and Google Reviews, so unless someone was really interested in becoming a top reviewer on your site and getting their profile on the front page – it doesn’t offer as much benefit (yet) to consumers looking for reviews as other sites.

In general, I think your site is worth looking at, and if a business has a customer who is a member, then ask them to post a compliment is great, but I wouldn’t direct people to your site over Yelp or Google reviews as it doesn’t offer anything over the other sites, instead it’s a bit less.

There is a monthly price or a discounted price for a 12 month commitment and is extremely affordable for all businesses….especially small business owners that do not have much of a budget these days for advertising and marketing. The PRO package is especially great for those that have no website of their own or a way to provide coupons to their consumers. Also – the PRO upgrade allows business owners to communicate privately to those who posted compliments or complaints. And finally, if a complaint has been posted about a business the owner has the opportunity to publicly post an apology about what may have happened for all other users to see. People know mistakes happen or there may be a night that was an off night at a restaurant but if they see that the owner is committed to customer service and is posted an apology or a way to rectify the situation it shows that the business does care about their customers.