April 23, 2010
Facebook Like Button
I’d find it hard to believe that anyone hasn’t heard about Facebook’s new bag of tricks popping up all throughout the internet like a wildfire through the California hills.
That said, here is why you should care about Facebook’s new “Like” button.
The Like button is a great feature to offer your website visitors as it allows everyone who visits your site a one click opportunity to promote your site to their ...
April 19, 2010
Ballet San Jose
I visited the Ballet San Jose building today and had a brief tour with Marketing Director / Publicist Lee Kopp. The building is one of the older San Jose historical buildings as it was partially constructed in 1927, but never finished, adding a bit of uniqueness to the modern upgrades made within, though it has the original elevator; yes it still works.
Team San Jose, who I work with, is very ...
April 18, 2010
One for Singing in the Rain
Last night I attended CMTSJ’s (Children’s Musical Theatre San Jose) Marquee Production of Singing in the Rain at the Montgomery Theatre in San Jose. Of course before anyone reads too deep into that I need to explain that the actors were not children (except where children are involved in the storyline) nor is this a production strictly for kids, as…well…it is Singing in the Rain. I don’t know about you, ...
April 16, 2010
Ebb and Flow, Me, DDO, Random
I love it when a plan comes together - Colonel John "Hannibal" Smith
While I was feeling up against a wall last post, since then, things have started to click into place. I’m connecting with fourteen of our Hoteliers for one project next week and one of our local arts and culture partners. All good things and mostly items I can’t yet mention publicly yet.
I have to admit, the art and ...
April 12, 2010
The Wall
In my attempts to come up with new ways for our city to promote its businesses and ultimately bring in sources of revenue I’ve recently felt as if I’ve been hitting a wall. Not walls with my ideas mind you, but rather a wall with what the city and the organizations that surround me are willing to do.
One idea I recently had was to partner with a hotel who would ...
April 5, 2010
Marketing with no money
With budget cuts and everyone trying to keep a buck in their hand I’ve been looking at various ways to promote businesses with little to no money involved.
Now the easiest thing is always going with the social media angle, a reTweet here for a mention or a cross post amongst Facebook pages, but I needed something that was going to draw in foot traffic to our downtown core. While social ...