MGHurston Creative Services

In my attempts to come up with new ways for our city to promote its businesses and ultimately bring in sources of revenue I’ve recently felt as if I’ve been hitting a wall. Not walls with my ideas mind you, but rather a wall with what the city and the organizations that surround me are willing to do. One idea I recently had was to partner with a hotel who would ...

With budget cuts and everyone trying to keep a buck in their hand I’ve been looking at various ways to promote businesses with little to no money involved. Now the easiest thing is always going with the social media angle, a reTweet here for a mention or a cross post amongst Facebook pages, but I needed something that was going to draw in foot traffic to our downtown core. While social ...

So in preparation for the new website I’m working on for TSJ, I’ve been asked to come up with a list of the four “Hot & Happening” places for Dining, Nightlife, Arts & Culture, Shopping, etc. They’ll ideally rotate every 30 days or so. My first thought was that I needed to come up with a system to rank places. While I could go to Yelp and pick out the four ...

I wake up at 7:30 am and I’m grouchy. I hate mornings. But I’m up because I have a conference call at 8:30am with the east coast. I head into work and place in my call. We chat for an hour about case studies, what info I need, who I need it from, when I need it by and when it will go live. A marketing department email goes out from ...

So what skill sets do you need to be a Content Producer? I view it as a jack-of-all-trades type of job and in no particular order here is my list… Key Item One: Writing On one hand you need to be able to write when asked about any subject, but this doesn’t mean you need to be Hemingway. As long as you can write the bulk of the content, other people in ...

While this may come across as being vain, a lot of people have asked me what, exactly, it is I do as an Online Content Producer and what they should focus on at their jobs to move into this type of position and so I find myself writing about a day in the life of me. It’s a bit hefty so I’ve broken this into two parts. The first is ...