July 8, 2009
Preliminary Marketing Report – Broker Feedback
Broker Marketing Feedback
While our overall office strategy effectively increased visitors to our website, lead generation that results in a transaction has and will most likely always come from the brokers own networking and marketing strategies. The following is based on the feedback received from our offices Brokers and their Marketing Specialists.
Print Ads
Of the brokers who responded to the questionnaire all of them were no longer running print ads, post cards ...
June 3, 2009
Preliminary Marketing Report – It’s about results!
The following is my preliminary marketing report for the first half of the year. Over the next few weeks I will be interviewing brokers and their marketing specialists to use in the full report coming out later this summer.
Marketing Overview
This year our marketing goal was to completely overhaul the way we do advertising and marketing for our office. We needed a new approach on a reduced budget that would still ...