January 20, 2010
The ebb and flow of content producing (part deux)
So what skill sets do you need to be a Content Producer? I view it as a jack-of-all-trades type of job and in no particular order here is my list…
Key Item One: Writing
On one hand you need to be able to write when asked about any subject, but this doesn’t mean you need to be Hemingway. As long as you can write the bulk of the content, other people in ...
April 14, 2009
What Constitutes Good Design?
In my last segment I overviewed various marketing tools that can benefit any commercial real estate office, but this time around I became a little side tracked. Instead of continuing on the marketing subjects I outlined, I’m going to start with design, as that is what everything else I’ll have to talk about stems from. I’ve broken this down into what I see are the three aspects of design, visual, ...