MGHurston Creative Services

So what skill sets do you need to be a Content Producer? I view it as a jack-of-all-trades type of job and in no particular order here is my list… Key Item One: Writing On one hand you need to be able to write when asked about any subject, but this doesn’t mean you need to be Hemingway. As long as you can write the bulk of the content, other people in ...

The following is my preliminary marketing report for the first half of the year. Over the next few weeks I will be interviewing brokers and their marketing specialists to use in the full report coming out later this summer. Marketing Overview This year our marketing goal was to completely overhaul the way we do advertising and marketing for our office. We needed a new approach on a reduced budget that would still ...

In my last segment I overviewed various marketing tools that can benefit any commercial real estate office, but this time around I became a little side tracked. Instead of continuing on the marketing subjects I outlined, I’m going to start with design, as that is what everything else I’ll have to talk about stems from. I’ve broken this down into what I see are the three aspects of design, visual, ...

Over the next few months I hope to get a chance to talk more about marketing and cover the various resources available to those within the Commercial Real Estate Industry, as I truly believe it can be one of the most demanding fields to work in, especially with the current depression we find ourselves in. Real estate has, and more than likely will, continue to be a relationship-orientated business, which leads ...