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April 12, 2010

The Wall

In my attempts to come up with new ways for our city to promote its businesses and ultimately bring in sources of revenue I’ve recently felt as if I’ve been hitting a wall. Not walls with my ideas mind you, but rather a wall with what the city and the organizations that surround me are willing to do. One idea I recently had was to partner with a hotel who would ...
April 5, 2010

Marketing with no money

With budget cuts and everyone trying to keep a buck in their hand I’ve been looking at various ways to promote businesses with little to no money involved. Now the easiest thing is always going with the social media angle, a reTweet here for a mention or a cross post amongst Facebook pages, but I needed something that was going to draw in foot traffic to our downtown core. While social ...
January 26, 2010

The ebb and flow of content producing (part three)

I wake up at 7:30 am and I’m grouchy. I hate mornings. But I’m up because I have a conference call at 8:30am with the east coast. I head into work and place in my call. We chat for an hour about case studies, what info I need, who I need it from, when I need it by and when it will go live. A marketing department email goes out from ...
January 20, 2010

The ebb and flow of content producing (part deux)

So what skill sets do you need to be a Content Producer? I view it as a jack-of-all-trades type of job and in no particular order here is my list… Key Item One: Writing On one hand you need to be able to write when asked about any subject, but this doesn’t mean you need to be Hemingway. As long as you can write the bulk of the content, other people in ...
January 19, 2010

The ebb and flow of content producing (part one)

While this may come across as being vain, a lot of people have asked me what, exactly, it is I do as an Online Content Producer and what they should focus on at their jobs to move into this type of position and so I find myself writing about a day in the life of me. It’s a bit hefty so I’ve broken this into two parts. The first is ...
August 11, 2009

Have you StumbleUpon’d your Delicious Digg and is it worth it?

You may have no idea what heading means, and that’s probably ok if you’re in the Real Estate industry. If you’re in to SEO/SEM or are looking for an easy way to increase traffic to your website a quick Google search will lead you to all three of these sites: Stumbleupon, Delicious and Digg – but are they worthwhile for the Real Estate Community? These three sites are considered, Social Bookmarking ...
July 22, 2009

Which social networking site is right for me?

If you’re in commercial real estate this is something you have probably started to ask yourself. Do you immerse yourself and join every possible site out there, automate all your postings with Ping.FM and run the chance of not having the time to manage responses to all these sites or do you select a couple key places to better manage your ability to interact with potential clients on a more ...
July 8, 2009

Preliminary Marketing Report – Broker Feedback

Broker Marketing Feedback While our overall office strategy effectively increased visitors to our website, lead generation that results in a transaction has and will most likely always come from the brokers own networking and marketing strategies. The following is based on the feedback received from our offices Brokers and their Marketing Specialists. Print Ads Of the brokers who responded to the questionnaire all of them were no longer running print ads, post cards ...
June 16, 2009

Can real estate be sold on Twitter?

Can real estate be sold on Twitter? Whether you’ve been a fan of Twitter for some time now or if you just happened to start using it recently because you read it’s a great social media tool that is becoming popular, you probably have asked yourself at some point – is it possible to make money with Twitter? A quick Google search of this topic will lead you to find many ...
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