MGHurston Creative Services

The following is my preliminary marketing report for the first half of the year. Over the next few weeks I will be interviewing brokers and their marketing specialists to use in the full report coming out later this summer. Marketing Overview This year our marketing goal was to completely overhaul the way we do advertising and marketing for our office. We needed a new approach on a reduced budget that would still ...

What is Viral Marketing? The buzzword, viral marketing, refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, ...

I recently attended a media training session hosted by MassMedia, a successful full service advertising, PR and design agency here in Nevada. While I have always known the importance of returning calls to reports, I had never known the specific time frames in which to better plan out my days and releases. Publications that come out “fresh off the presses” every morning are ran during the night and edited the afternoon ...

In my last segment I overviewed various marketing tools that can benefit any commercial real estate office, but this time around I became a little side tracked. Instead of continuing on the marketing subjects I outlined, I’m going to start with design, as that is what everything else I’ll have to talk about stems from. I’ve broken this down into what I see are the three aspects of design, visual, ...

Over the next few months I hope to get a chance to talk more about marketing and cover the various resources available to those within the Commercial Real Estate Industry, as I truly believe it can be one of the most demanding fields to work in, especially with the current depression we find ourselves in. Real estate has, and more than likely will, continue to be a relationship-orientated business, which leads ...