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May 1, 2010

Silicon Valley Tweetup – social media done right

I attended my first Silicon Valley Tweetup the other week and overall I have to say, this is one of the best uses of social media I have seen. For those who haven’t jumped on the new social bandwagons there is a group based here in San Jose known as the Silicon Valley Tweetup. It’s based around a group of Twitter power users who group together once a month, the third ...
February 1, 2010

Outlets your Business should be using

SM for Business Whether you’ve mastered your social media outlets and are conversing with thousands or not interested in checking out Facebook and Twitter just yet, you’ll want to take a look at these three sites. More importantly, you’ll want to make sure your customers are looking at these sites: Yelp.com Yelp is currently the most popular online review site, from restaurants, to convention center facilities and everything else. If a business or facility ...
January 26, 2010

The ebb and flow of content producing (part three)

I wake up at 7:30 am and I’m grouchy. I hate mornings. But I’m up because I have a conference call at 8:30am with the east coast. I head into work and place in my call. We chat for an hour about case studies, what info I need, who I need it from, when I need it by and when it will go live. A marketing department email goes out from ...
January 5, 2010

A Path Less Traveled

While strolling through various blogs online I came across this post from Jason Falls, a very successful and popular Marketing/Creative person. (Note: his post is from a year ago, so maybe he has changed his mind, didin't find a follow up post to it though.) That said, I found his article interesting and while his readers obviously agree with him, I just can’t help but feel odd about my own situation. ...
December 14, 2009

Social Media in 2010

From LinkedIn this evening...A user asked is 2010 the tipping point for social media?? Here's my take. I think with so many social networking sites available, we'll start to see a lot more web applications that allow users to "consolidate" their online worlds. Examples would be FriendFeed or Fluid App. That said, many new sites still continue to pop up on my radar, each offering something unique such as FourSquare.com which has ...
July 22, 2009

Which social networking site is right for me?

If you’re in commercial real estate this is something you have probably started to ask yourself. Do you immerse yourself and join every possible site out there, automate all your postings with Ping.FM and run the chance of not having the time to manage responses to all these sites or do you select a couple key places to better manage your ability to interact with potential clients on a more ...
July 14, 2009

Is Twitter Too Automated?

With so many applications available to automate Twitter, does it run the risk of losing its social edge? Let’s look at a brief run down of what one could do with a Twitter account and an Affiliate Program that is capable of providing RSS feeds. Once your Twitter account is created, you swing by TwitterFeed.com and plug in your RSS feeds to automatically post each hour (or however often you want ...
June 16, 2009

Can real estate be sold on Twitter?

Can real estate be sold on Twitter? Whether you’ve been a fan of Twitter for some time now or if you just happened to start using it recently because you read it’s a great social media tool that is becoming popular, you probably have asked yourself at some point – is it possible to make money with Twitter? A quick Google search of this topic will lead you to find many ...
June 3, 2009

Preliminary Marketing Report – It’s about results!

The following is my preliminary marketing report for the first half of the year. Over the next few weeks I will be interviewing brokers and their marketing specialists to use in the full report coming out later this summer. Marketing Overview This year our marketing goal was to completely overhaul the way we do advertising and marketing for our office. We needed a new approach on a reduced budget that would still ...
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