May 6, 2010
Twitter Follower Strategies
A couple years ago if you had asked me what the best high level strategies were for Twitter followers I would have given you two examples.
John Doe is following 4 people / 1,002 people are following John Doe
On one hand you have celebrities, who follow only their close friends, if any, perhaps a business associate as well. While they’ll interact with their audience they won’t follow them back. This is ...
January 26, 2010
The ebb and flow of content producing (part three)
I wake up at 7:30 am and I’m grouchy. I hate mornings. But I’m up because I have a conference call at 8:30am with the east coast. I head into work and place in my call. We chat for an hour about case studies, what info I need, who I need it from, when I need it by and when it will go live.
A marketing department email goes out from ...
December 14, 2009
Social Media in 2010
From LinkedIn this evening...A user asked is 2010 the tipping point for social media?? Here's my take.
I think with so many social networking sites available, we'll start to see a lot more web applications that allow users to "consolidate" their online worlds. Examples would be FriendFeed or Fluid App.
That said, many new sites still continue to pop up on my radar, each offering something unique such as FourSquare.com which has ...
September 8, 2009
Reconsidering Twitter for Small Business
In the past I’ve talked often about Twitter and its usefulness as both a marketing resource as well as sales tool for online businesses. While I still feel that Twitter is suitable for both of these, I want to make it a point to say, like many online tools, it has its flaws, a serious one at that, and should not be the only form of social media involvement you ...
July 22, 2009
Which social networking site is right for me?
If you’re in commercial real estate this is something you have probably started to ask yourself. Do you immerse yourself and join every possible site out there, automate all your postings with Ping.FM and run the chance of not having the time to manage responses to all these sites or do you select a couple key places to better manage your ability to interact with potential clients on a more ...
July 14, 2009
Is Twitter Too Automated?
With so many applications available to automate Twitter, does it run the risk of losing its social edge? Let’s look at a brief run down of what one could do with a Twitter account and an Affiliate Program that is capable of providing RSS feeds.
Once your Twitter account is created, you swing by TwitterFeed.com and plug in your RSS feeds to automatically post each hour (or however often you want ...
June 16, 2009
Can real estate be sold on Twitter?
Can real estate be sold on Twitter? Whether you’ve been a fan of Twitter for some time now or if you just happened to start using it recently because you read it’s a great social media tool that is becoming popular, you probably have asked yourself at some point – is it possible to make money with Twitter?
A quick Google search of this topic will lead you to find many ...
May 25, 2009
Viral Marketing with Social Media
What is Viral Marketing?
The buzzword, viral marketing, refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, ...