July 14, 2009
Is Twitter Too Automated?
With so many applications available to automate Twitter, does it run the risk of losing its social edge? Let’s look at a brief run down of what one could do with a Twitter account and an Affiliate Program that is capable of providing RSS feeds.
Once your Twitter account is created, you swing by TwitterFeed.com and plug in your RSS feeds to automatically post each hour (or however often you want ...
June 3, 2009
Preliminary Marketing Report – It’s about results!
The following is my preliminary marketing report for the first half of the year. Over the next few weeks I will be interviewing brokers and their marketing specialists to use in the full report coming out later this summer.
Marketing Overview
This year our marketing goal was to completely overhaul the way we do advertising and marketing for our office. We needed a new approach on a reduced budget that would still ...
May 25, 2009
Viral Marketing with Social Media
What is Viral Marketing?
The buzzword, viral marketing, refers to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, ...