Embark on a journey through the digital landscape with me, Michael G. Hurston. While my previous ventures, Morbidgames Publishing closed in 2009 and then MGHurston Creative Services LLC gracefully bowed out in 2018, my passion for digital innovation continues undeterred. As a seasoned professional with over a decade of experience spanning program and project management, web operations, and MarTech, I invite you to traverse the highs and lows of my career.

In this space, I share insights garnered from navigating CMS migrations, orchestrating marketing technology initiatives, and embracing the agile ethos. While I’m occasionally open to freelance opportunities, my primary focus now rests on nurturing a balanced and fulfilling life. Updates may be sporadic, but each post, penned either by myself or a guest, offers a glimpse into the ever-evolving digital landscape.

So, settle in and explore the Michael G. Hurston experience – where past endeavors pave the way for future adventures in digital creativity. From reflections on industry trends to anecdotes from the trenches, this is a chronicle of growth, resilience, and a relentless pursuit of excellence in the digital realm.

Summary, Achievements, Resume / Curriculum Vitae: Updated February 2024

  • A 23-year career journey spanning from design to marketing, seamlessly transitioning from web operations to marketing technology.
  • 15 years of experience with CMS migrations including AEM, Drupal, and WordPress showcasing leadership in cross-functional teams.
  • 13 years of experience as program manager, project manager & product owner supporting WebOps / MarTech through collaboration and communication.
  • 10 years of experience with ChatBot integrations including Live Person, Live Agent & Voiceflow through proactive problem-solving.
  • 6 years leading MarTech / WebOps professionals, driving continuous improvement.
  • 3 years of experience with platform integrations, APIs, and leveraging Tray.io with Domo, SFDC (Salesforce), Eloqua (Oracle Marketing Cloud), and Workfront.
  • Proactively identified dependencies by collaborating with engineering and business counterparts to mitigate risk.
  • Displayed collaboration skills by working with a diverse set of technical and non-technical team members across numerous time zones.
  • Excellent oral and written communication skills, analysis, and problem-solving through requirements gathering, prioritization & execution.

Skills

Project Management, Program Management, Product Owner, Leadership, User Acquisition, Design, Marketing, User Experience, Scrum, Agile Methodologies, Jira, Workfront, Salesforce, Voiceflow, Live Person, Tray.io, Domo, Adobe Target, Adobe Analytics, Confluence, Smartsheet, HTML, CSS, JS, CMS (AEM, WordPress, Drupal, Magento), Google Analytics, Tealium, GTM, Writing, AI, Claude, Bard, ChatGPT, MidJourney, Stable Diffusion, Business Requirement Documentation, Product Requirements, Technical Requirements, Figma

Experience

  • FocusGTS (Clients: Adobe / LinkedIn), AEM Product Owner 12/23 – Current
  • Genesis10 (Client: LinkedIn), Sr Web MarTech & Ops Manager 10/22 – 10/23
  • MRM (Client: Cisco), Activation Manager, Marketing Technology Manager 10/19 – 10/22
  • Experis (Client: Cisco), Technical Project Manager, Program Manager, Product Owner 5/14 – 10/19
  • Smart Meetings Magazine, Web Director 1/13 – 2/14
  • Miramar Labs, Web Manager 9/11 – 1/13
  • Tek Systems (Client: Stanford University), Webmaster, Web Manager 3/11 – 9/11
  • Team San Jose, Web Content Producer, Web Manager 12/09 – 3/11
  • Colliers International, Graphics Department Manager, Marketing Manager 4/01 – 10/09

Education & Certifications

Find Me Here

MGHurston Creative Services LLC and Freelance Former Clients

  • PGFN 2023
  • Northland Controls 2018
  • DNA Saves 2018
  • Bebe au Lait 2014-2017
  • Halt Medical 2014
  • Miramar Labs 2011-2012
  • BiModal Glideway 2012
  • Coldwell Banker Platinum Group 2010