Tweet Brand Post Reach on Facebook Dips to 6% Average organic reach of content published on brand Facebook pages plunged from 12.1% in October 2013 to 6.2% in February, according to an analysis of 106 country-level brand pages by Social@Oglvy.com Content Overload is Diminishing Returns More Friends, More Status Updates A Pew Research Center study…
Tweet Social media could be very overwhelming to a journalist, but not only are social networks a great way to publicize articles, they can be an integral aspect in getting “the big scoop” or developing a successful package. Get to know the marketplace By observing on social media, reporters can see what’s trending now. While…
Tweet Focus on the 1-3 metrics that drive the bottom line: In the boardroom, the brass want to see how social media contributed to the health of the business, provides new sources of prospect traffic, collects valid leads and drives money. Consider measuring key performance indicators such as subscriber growth, share of conversation, inbound prospect traffic…
Tweet The following is a brief outline of the various best practices tactics used for Digital Marketing Campaigns. Create a Digital Marketing Plan First things first, you have to have a roadmap to know where you’re going. Create some goals and a plan on how to achieve them. A Digital Marketing Plan should consist of:…
Tweet Wouldn’t it be great to hear, the FDA issues a social media policy. Though the FDA loves to plan to discuss, to plan to create, to plan to someday maybe act on planning a social media policy and guideline for use by those whose jobs and businesses rely on the FDA’s approval and clearance,…
Tweet Google+ Circles need work. Granted it’s in beta, but what is missing shows a clear lack of understanding by Google Developers on the users of social networking platforms. This isn’t surprising though as their track record with social media has been a bumpy road. Google has done a lot of things very well. They…
Tweet Note: This is my first look at Bloomfire. The following are initial reactions to the first peak at an alpha release. That said, these opinions are based solely on what is available, though understanding that any of this could change. Today I spent an hour playing with the Bloomfire Alpha. Without going into specifics…
Tweet For the last few months we’ve worked to establish a social media presence on Twitter and Facebook and we’ve done very well with our plan of incorporating our employees and working with cross promotions among our business partners throughout our city. We even had some great opportunities with companies like Hear planet and Cryptic…
Tweet Recently I was talking with someone who was of the mindset that print is not just an essential media but will always be required. His reasoning wasn’t knew, it was based on people liking something to hold in their hands, and when I asked about his experience with devices such as the Kindle, Sony…
