Five Reasons Your Brand Posts Are Fading on Facebook

Tweet Brand Post Reach on Facebook Dips to 6% Average organic reach of content published on brand Facebook pages plunged from 12.1% in October 2013 to 6.2% in February, according to an analysis of 106 country-level brand pages by Social@Oglvy.com Content Overload is Diminishing Returns More Friends, More Status Updates A Pew Research Center study…

Google still trying to make social media tools

Tweet Google+ Circles need work. Granted it’s in beta, but what is missing shows a clear lack of understanding by Google Developers on the users of social networking platforms. This isn’t surprising though as their track record with social media has been a bumpy road. Google has done a lot of things very well. They…

Playing with Bloomfire

Tweet Note: This is my first look at Bloomfire. The following are initial reactions to the first peak at an alpha release. That said, these opinions are based solely on what is available, though understanding that any of this could change. Today I spent an hour playing with the Bloomfire Alpha. Without going into specifics…

How do we profit from Social Media?

Tweet For the last few months we’ve worked to establish a social media presence on Twitter and Facebook and we’ve done very well with our plan of incorporating our employees and working with cross promotions among our business partners throughout our city. We even had some great opportunities with companies like Hear planet and Cryptic…